Muckleshoot Casino Announced a Collaboration With OPTX - Marketing

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Muckleshoot Casino Announced a Collaboration With OPTX

Muckleshoot Casino Announced a Collaboration With OPTX

Muckleshoot Casino will join the list of customers who use OPTX's data platform. OPTX is a casino intelligence agency that offers turnkey solutions in slots, marketing, player growth, and artificial intelligence.    OPTX's platform also seeks to eliminate inefficiencies by enhancing the best practices to support casino operations. Muckleshoot Casino will implement OPTX across all divisions to streamline casino operations. This will be accomplished by collecting and analyzing individual data and presenting it clearly.   The findings can then be used to strategize the casino's customer retention and happiness plans.
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"By choosing OPTX, Muckleshoot will have access to data that will create an unparalleled 360-degree view of their operations," said Brooke Fiumara, Co-CEO of OPTX. 
  OPTX will strengthen its capacity to implement data-driven strategies and operational alignment across the board. "We are thrilled to have Muckleshoot Casino on board!" Muckleshoot Casino, located in Auburn, Washington, was founded in 1995. The Muckleshoot Indian Tribe owns and operates it.    The Muckleshoot tribe has used some of the proceeds from the Muckleshoot Casino to repurchase property around the reservation and fund various welfare and education programs for their people.
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2023 Mar 17

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