Ladbrokes and Wasserman Collaborate on a Boxing Agreement for Channel 5 - Marketing

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Ladbrokes and Wasserman Collaborate on a Boxing Agreement for Channel 5

Ladbrokes and Wasserman Collaborate on a Boxing Agreement for Channel 5

With the help of a new alliance with Wasserman Boxing, Ladbrokes will start airing free-to-air bouts on Channel 5.   Through 2023, there will be a minimum of six bouts, with the first one taking place on March 24, at the University of Bolton Stadium, between Argentine boxer Braian Nahuel Suarez and Manchester-born boxer Lyndon Arthur for the IBO World Light Heavyweight Championship.   The son of former WBO middleweight champion Chris Eubank, Harlem Eubank, will face Christian Uruzquieta of Mexico on March 31.   The new agreement was announced by Kalle Sauerland, Head of Global Boxing at Wasserman: "Ladbrokes is one of the top entertainment brands in the world, and we're thrilled to be working with them.
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  Huge fights, famous people, and up-and-coming personalities will all be featured in our action-packed schedule for 2023, which will be broadcast live and for free on Channel 5.   In the meantime, Kelly Rose, Ladbrokes' Head of Brand Marketing, added: "In 2023, we're excited to work with Wasserman Boxing to deliver exciting, top-notch free-to-air fights to Channel 5. The upcoming year is going to be extremely exciting, and we cannot wait for the knockout action to begin."   In a recent partnership, Ladbrokes and Powerleague will grant free admission to Powerleague fields to football players in the UK and Ireland.
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  Rose expressed excitement about beginning the collaboration with Powerleague regarding the agreement. It will assist Ladbrokes in establishing a position at the center of football. 
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2023 Mar 17

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